CLICK for Babies

This CLICK for Babies campaign offers a small but significant way for knitters and crocheters to support new parents and keep infants safe from harm.

Every year, thousands of infants are shaken and abused at the hands of a frustrated parent or caregiver. Frustration with a crying infant is the number one trigger for the shaking and abuse of infants. To educate parents and caregivers about normal infant crying and reduce frustration, the National Center on Shaken Baby Syndrome (NCSBS) is partnering with knitters and crocheters throughout North America to make purple-colored baby hats. The purple hats represent an acronym for the Period of PURPLE Crying, a clinically proven stage of increased crying in infants. (see graph)

IN 2016:

New Hampshire was lucky enough to engage hundreds of volunteers knitting and crocheting thousands of hats for newborn babies in all but one birthing hospital in our state. (See a map of hospitals). Because of the overwhelming support in years past, we don't need to collect thousands of purple caps this year. We still have some leftover! Do our volunteers rock, or what?

IN 2017:

In 2015, we took CLICK for Babies in a new directon, switching our enthusiasm to "click" our keyboard keys! We continue to encourage you to share our Period of PURPLE Crying posts on Facebook, Twitter, and Pinterest.

There are many ways to get involved, during our busy season and year-round! Learn more about the campaign and opportunities below. Educate yourself, your family and your community about the Period of PURPLE Crying and pass along the message! We can't do it alone.

  • WHAT IS CLICK for Babies?

    “There is a common misconception in society that an infant who cries excessively must have something wrong with them,” says Ryan Steinbeigle, Co-Director of the national CLICK for Babies campaign. “However, all babies go through a period of increased crying in the first few months of life.  Some infants cry more than others, but that doesn’t necessarily mean something is wrong.”

    CLICK for Babies: Period of PURPLE Crying Caps will be delivered to families in November and December with the Period of PURPLE Crying®, an evidence based program that educates parents about normal infant crying, ways to cope with the crying and the dangers of reacting in frustration by shaking or abusing an infant.  PURPLE is an acronym describing the characteristics of a developmental stage of increased crying.


    Remember that CLICK for Babies has 2 main  purposes at its center.  Equally important to creating caps we want everyone in our community to know about the developmental stage of increased crying.  So clicking those knitting needles and crochet hooks is important so is "clicking" our computer keyboard to let any and everybody know about the Period of PURPLE Crying! So, share our posts and have a conversation with your family, friends and community!


    Find crochet, knitting patterns, stories and information about the CLICK for Babies campaign worldwide and the Period of PURPLE Crying on their Pinterest page!


    You can stay involved year-round! Complete several hats? Finished caps can be mailed to New Hampshire Children’s Trust office at 10 Ferry Street, Suite 315, Concord, NH 03301 all year!

    2017 hat-making guidelines


    The CLICK for Babies campaign is so much fun,” says Maria Doyle, Training Director at NH Children’s Trust. “The response from the community to last year’s campaign was overwhelming. It is amazing to see so many people come together to spread awareness of the Period of PURPLE Crying. We look forward to seeing the community being involved again this year.”

    THANK YOU to our donors! See the journey of your hat here.

    Not the craftiest person? That's OK! Volunteers are needed to help with the campaign in many ways, such as laundering the baby caps, distributing caps to hospitals, donating knitting needles, donating baby-friendly yarn, hosting a knit-in and more. To learn if there are other ways to be involved, or for general information call us at 603-224-1279 or email us.  
  • IF YOU CLICKed IN 2014

    The goal of the CLICK for Babies campaign is ultimately to increase knowledge of the Period of PURPLE Crying. So, while the caps are adorable and the knitters are appreciated, if we do not spread the word about this developmental stage of increased crying to our community at large, then we aren't doing our job. 

    This year, we ask each participant to pledge pass along the message to 2 people for every 1 hat they make.


    The Period of PURPLE Crying is an educational program for parents about on a developmental phase of increased infant crying. New Hampshire Children’s Trust leads the state's effort by providing technical assistance to hospitals who implement the program, supporting community-based providers who reinforce the program’s message, and spreading public awareness.