Period of PURPLE Crying®

The Period of PURPLE Crying is an educational program for parents on a developmental phase of increased infant crying. New Hampshire Children’s Trust leads the state's effort by providing technical assistance to hospitals who implement the program, supporting community-based providers who reinforce the program’s message, and spreading public awareness through media, social media and advertising campaigns.

The program has a "3-dose strategy" to reach parents and the community-at-large in order to promote a cultural change in how we understand infant crying, ways to cope with frustration inconsolable crying can cause and the dangers of reacting to this frustration by shaking or hurting an infant. 

  • For a list of places to turn for help with a crying baby and some tips on calming your baby and yourself click here.
  • Trouble soothing a crying infant? click here
  • To see which New Hampshire birthing hospitals are currently sharing Period of PURPLE Crying with parents, click here.
  • To download the "Is This Normal" Period of PURPLE Crying poster, click here.

PURPLE Crying is funded in part by:

The McIninch Foundation