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Should my baby be crying
this much?

Nearly all babies experience a period of increased crying from about two weeks of age until three to four months of age. This is a normal part of an infant's development and is referred to as the
Period of PURPLE Crying®. The acronym PURPLE is a meaningful and memorable way to describe what parents and their babies are experiencing.


The Period of PURPLE Crying® Program

The Period of PURPLE Crying® educational program has a three-dose strategy to reach parents and the community. We're leading the charge in New Hampshire to promote a cultural change in how we understand infant crying, ways to cope with frustrating, inconsolable crying, and the dangers of reacting to this frustration by shaking or hurting an infant. We do this by:

  • Providing technical assistance to hospitals who implement the program

  • Supporting community-based providers who reinforce the program's message

  • Spreading public awareness through education, media, and advertising campaigns

To contact someone for more information please click below.

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